AlUlaA Giga Project of Cultural and Economic Significance in Saudi Arabia

Saudi Arabia's Vision 2030 initiative has led to the development of numerous giga projects across the kingdom, aiming to diversify its economy and enhance its global profile. One such project is AlUla, a comprehensive cultural and touristic complex that is transforming the region into a cultural capital.

AlUla, the jewel of Saudi Arabia, represents the Kingdom’s rich history and ambitious future. Blending ancient wonders with visionary development, this giga-project is set to transform Al Ula into a global cultural and heritage destination.

AlUla at a Glance - Overview and Key Facts

Al Ula is a region in northwestern Saudi Arabia renowned for its historical significance and stunning landscapes. The development project, led by the AlUla Development Company (UDC) and the Royal Commission for AlUla (RCU), aims to preserve and showcase its archaeological and cultural treasures, such as the ancient city of Hegra, a UNESCO World Heritage site.

AlUla is home to millennia-old archaeological sites, rock formations, and petroglyphs. Key attractions include the ancient Nabataean city of Hegra, Dadan, and the Hijaz Railway.

Therefore, the project is centered around the development of an archaeological, cultural, and touristic complex in the remote Al Ula region, which is as vast as the whole of Belgium. Here, the plan is to develop over 7,500 hotel keys, 5,000 residential units, and various luxury accommodations, including partnerships with global brands like Six Senses and Marriott's Autograph Collection.

This is how Al Ula will bring millions of visitors annually, a milestone aligned with Saudi Arabia's Vision 2030, which aims to modernize the country and diversify its economy.

Key Facts and Numbers of AlUla

• Volume Worth: The AlUla project is valued at a reported $3 billion, making it one of the most significant investments in Saudi Arabia's cultural and touristic sector.
• Subprojects: The project includes the development of an open-air living museum, archaeological routes, museums, and the old town, all designed to offer an authentic and sensory tourist experience faithful to the traditions of hospitality in the Arab World.
• Sustainable Development: The project is committed to sustainable development, focusing on the absolute preservation of the environment, respect for history, and inclusivity of local populations. This commitment aligns with Saudi Arabia's broader goal of becoming carbon neutral by 2060.

Companies Already Capitalizing on AlUla

Numerous international companies are already working on and benefiting from the AlUla project. These companies are not just participating in the project but are also contributing to its success through their expertise and innovative solutions. Some notable examples include:

1. AECOM: A global leader in project and construction management, infrastructure design, and engineering services. AECOM is supporting the AlUla project by providing expertise in infrastructure development, ensuring that the project meets the highest standards of sustainability and efficiency.
2. JAL International: This company provides the finest and most qualified talent to NEOM, identified and sourced from renowned industries across the world. JAL International is proud to be a part of the AlUla project, which they believe will change the mindset of society and the way we live and do business.
3. Nesma & Partners: A leading engineering, procurement, and construction (EPC) company in the Middle East. Nesma & Partners is actively involved in more than 30 ongoing projects in NEOM, including the AlUla project, and is committed to supporting Saudi Arabia's Vision 2030 by delivering sustainable projects that shape a brighter future for the people.
4. Alstom: A global leader in smart and sustainable mobility, Alstom signed a contract valued at more than €500 million with The Royal Commission for AlUla (RCU) to build the AlUla tramway. This project will cover a distance of 22.4km and feature 17 strategically located stations, connecting UNESCO World Heritage sites and offering unmatched access to AlUla's historical districts.
5. KUN Investment Holding: In a significant move to bolster Saudi Arabia's tourism and hospitality sector, KUN Investment Holding partnered with AlUla Development Company to develop the Aman Hegra project. This initiative is set to introduce a unique blend of hospitality and residential features in AlUla. The project will feature a luxurious Aman resort with 42 hotel/villa keys and 30 private residences, situated on an eight million square meter site in Hegra, a UNESCO World Heritage Site.
6. AstroLabs: AstroLabs partnered with The Royal Commission for AlUla (RCU) on the 2-year Vibes AlUla SME Enablement Program, which supported growth of SMEs in various strategic sectors in the region.

Recent Announcements about AlUla

• Sustainable Development: The AlUla project is a flagship initiative in sustainable development, with a focus on preserving the environment and respecting local history. This commitment aligns with Saudi Arabia's broader goal of becoming carbon neutral by 2060.
• Tourism Development: The project aims to attract more than two million annual visitors by 2030, creating 8,000 jobs and enhancing the region's appeal as a luxury mountain tourism destination.
• Infrastructure: The project includes the development of modern infrastructure, such as new airport, hotels, residential units, and commercial and entertainment attractions, to support the influx of tourists and residents.

Opportunities for International Companies in AlUla

For international companies considering expanding to Saudi Arabia, the AlUla project offers numerous opportunities to benefit from the kingdom's ambitious development plans. Here are some key benefits:

• Access to a Growing Market: Saudi Arabia is investing heavily in tourism and cultural development, creating a significant market for companies providing services and products related to these sectors.
• Partnerships and Collaboration: The project offers opportunities for international companies to partner with local and international organizations, leveraging their expertise and resources to deliver innovative solutions.
• Access to Advanced Technology: The AlUla project is designed to be a cutting-edge industrial powerhouse, incorporating advanced technologies in infrastructure, sustainability, and urban living. Companies can benefit from these innovations and contribute to their development.
• Support for Vision 2030: By participating in the AlUla project, international companies can support Saudi Arabia's broader goal of diversifying its economy and enhancing its global profile. This alignment can lead to long-term business opportunities and strategic partnerships.

The AlUla project is a testament to Saudi Arabia's commitment to modernization and economic diversification. With its focus on sustainable development, cultural heritage, and tourism, the project offers significant opportunities for international companies looking to expand into the kingdom. By partnering with local and international organizations, companies can leverage their expertise to contribute to the project's success and benefit from the growth and innovation it brings.