Leisure Tourism Sector in Saudi Arabia

The UN World Tourism Barometer has recognized Saudi Arabia as the fastest-growing G20 country for tourism revenues and international arrivals.

The Kingdom's leisure tourism sector achieved a remarkable 656% surge in 2024, welcoming 4.2 million tourists solely for leisure and entertainment tourism purposes.

Key Leisure Tourism Market Highlights in Saudi Arabia

• 60 million tourists in the first half of 2024
• 158,000+ jobs created by the sector
• 11.5% direct GDP contribution in 2023
• 35 million Saudis chose in-country entertainment and recreational activities

Saudi Arabia's Leading Leisure Tourism Projects

NEOM

A futuristic city rising from the desert and offering visitors the mesmerizing Sindalah Island – the first luxury island inside the city of NEOM. Set to open at the end of 2024, it promises world-class yachting, diving experiences, and luxury resorts, embodying the future of leisure and tourism.

The Red Sea Project

A sustainable luxury destination spanning 28,000 square kilometers of pristine coastal beauty. The project features 50 hotels, unique desert experiences, and mountain adventures while preserving the natural environment.

Diriyah

The birthplace of Saudi Arabia transformed into a global cultural tourism and lifestyle destination. This UNESCO World Heritage site combines historical architecture with modern infrastructure, featuring museums, cultural venues, and fine dining.

AlUla

A living museum of preserved tombs, sandstone outcrops, and historic dwellings that span more than 2,000 years of human history. This ancient oasis city in the Hejaz region holds Saudi Arabia's first UNESCO World Heritage Site, Hegra, and offers immersive cultural experiences, luxury resorts, and spectacular desert landscapes.

Saudi Arabia's Tourism Revolution Sets New Standards In Leisure Travel

The Kingdom's commitment to becoming a global tourism leader is evident in its forward-thinking initiatives.

The new e-visa program, now accessible to citizens from 66 countries, has dramatically simplified entry procedures for international visitors. This digital transformation is complemented by massive infrastructure investments, including new international airports and an expanded transportation network that seamlessly connects major tourist destinations.

Visitors can now travel across the country, from ancient heritage sites to modern attractions, with high-speed rail links and world-class airports cutting journey times from hours to minutes. For those looking for a packed vacation, this means more time exploring and less time traveling.

Beyond infrastructure, Saudi Arabia is actively diversifying its entertainment portfolio, hosting world-class events like Formula One races and securing prestigious international events such as the 2027 Asian Cup and the 2030 World Expo.

These developments, coupled with the preservation of cultural heritage sites and the creation of modern entertainment venues, are creating a unique blend of experiences that appeal to both domestic and international tourists.

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