Sports Boulevard in Saudi Arabia Explained for Global Businesses

What is the Sports Boulevard?

The Sports Boulevard is a transformative infrastructure project aimed at promoting an active lifestyle and healthy living in Riyadh, Saudi Arabia. Stretching 135 km, it will feature dedicated paths for walking, cycling, and sports activities. The boulevard supports the Kingdom’s Vision 2030 goals of promoting well-being, sports tourism, and community health.

Designed as one of the largest active lifestyle projects in the region, the Sports Boulevard offers global businesses opportunities in fitness, sports tourism, and recreational services. Companies specializing in sports equipment, fitness technology, and outdoor leisure services have entry points into this landmark project.

Key Figures and Goals of the Sports Boulevard in Saudi

• 135 km-long active lifestyle destination connecting major landmarks in Riyadh.
• Features 50+ fitness zones with gyms, cycling paths, and sports arenas.
• Sustainable development with eco-friendly pathways and cycling infrastructure.
• Part of Riyadh's transformation into a "green" city under Vision 2030.
• Attracts investments in fitness, wellness, and active tourism.

Opportunities for Businesses in the Sports Boulevard

• Fitness Equipment and Outdoor Sports Gear: Companies providing fitness stations, cycling gear, and sports equipment can supply products for the boulevard.
• Sports Tech and Health Monitoring Devices: Businesses offering wearable health tech and fitness tracking apps can support active lifestyle initiatives.
• Sports Event Management: Companies specializing in hosting marathons, cycling events, and active lifestyle festivals can organize events along the boulevard.
• F&B and Wellness Cafes: Operators of juice bars, cafes, and health-conscious restaurants can secure commercial space along the boulevard.
• Recreational Facilities and Wellness Spaces: Companies developing leisure spaces and wellness retreats can create unique offerings for visitors.

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