Tourism Sector Authorities in Saudi Arabia

The tourism sector in Saudi Arabia is experiencing rapid growth, becoming a key pillar of the Kingdom's economic diversification strategy under Vision 2030. In 2022, Saudi Arabia welcomed 94.5 million tourists, including both domestic and international visitors, generating a total tourism expenditure of $54 billion

This page provides a comprehensive overview of the key government authorities and essential partnerships needed to expand, operate, and grow a tourism business in Saudi Arabia.

Key Government Authorities for Tourism Expansion in Saudi Arabia

Establishing and operating a tourism business in Saudi Arabia requires approvals, licenses, and support from key government authorities. Each authority has a specific role in ensuring businesses comply with regulations and align with the country's broader tourism strategy. Here are the essential authorities every tourism business must engage with:

1. Saudi Ministry of Tourism

The Ministry of Tourism in Saudi Arabia is the central authority for all tourism-related matters in Saudi Arabia. From policy formulation to licensing and compliance, the MoT is at the forefront of shaping Saudi's tourism landscape.

Key Responsibilities:

• Issuance of tourism licenses and permits
• Implementation of tourism-related policies and initiatives
• Compliance enforcement and regulatory oversight

Why It Matters:

No tourism-related activity can commence without obtaining the necessary licenses and approvals from the Ministry of Tourism.

2. Saudi Tourism Authority (STA)

The Saudi Tourism Authority (STA) promotes Saudi Arabia as a global tourist destination. It spearheads marketing campaigns, creates global tourism initiatives, and provides industry players with essential market insights.

Key Responsibilities:

• Marketing and promotion of Saudi as a tourism destination
• Facilitating global campaigns to attract international tourists
• Providing insights and support to tourism operators

Why It Matters:

If you want your tourism business to thrive in Saudi Arabia, STA can help boost brand visibility and attract tourists. Collaboration with STA also provides access to exclusive marketing initiatives.

3. Tourism Development Fund (TDF)

The Tourism Development Fund (TDF) plays a pivotal role in the growth of Saudi’s tourism sector. It offers financial support, loans, and co-investment opportunities for businesses in tourism, hospitality, and leisure.

Key Responsibilities:

• Providing funding for tourism development projects
• Offering investment support for tourism businesses
• Backing sustainable tourism initiatives

Why It Matters:

If you’re looking for funding to launch a hotel, resort, or leisure facility, TDF can be a critical partner. It reduces the financial burden and accelerates project timelines.

4. Ministry of Investment (MISA)

The Ministry of Investment of Saudi Arabia (MISA) is the gateway for foreign investment in the tourism sector. It facilitates business setup and issues investment licenses for international companies.

Key Responsibilities:

• Issuance of foreign investment licenses
• Providing support for international investors entering the Saudi market
• Ensuring compliance with investment regulations

Why It Matters:

MISA is your first stop when setting up a tourism business in Saudi Arabia. Without a MISA license, foreign companies cannot operate legally.

Learn more at: MISA

5. Ministry of Commerce (MoC)

The Ministry of Commerce (MoC) is responsible for the commercial registration of businesses in Saudi Arabia. To legally operate, companies must register and obtain a Commercial Registration (CR).

Key Responsibilities:

• Issuance of Commercial Registration (CR) certificates
• Enforcement of company compliance with business laws
• Facilitation of commercial dispute resolution

Why It Matters:

Your tourism business cannot sign contracts, open a bank account, or hire employees without a valid Commercial Registration (CR) from the Ministry of Commerce.

6. General Entertainment Authority (GEA)

The General Entertainment Authority (GEA) regulates Saudi Arabia's entertainment industry, which directly impacts tourism. It issues permits for concerts, festivals, and large-scale entertainment events.

Key Responsibilities:

• Issuance of licenses for entertainment events and activities
• Oversight of event compliance and safety regulations

Why It Matters:

If your tourism business is linked to entertainment—like running festivals, concerts, or seasonal events—GEA approval is essential.

Strategic Partnerships for Growth

Once your tourism business is set up, partnerships play a vital role in driving growth and operational efficiency. Forming alliances with key players in the Saudi tourism ecosystem can enhance brand visibility, operational support, and financial growth.

1. Saudi Arabian Airlines (Saudia)

As the Kingdom's national carrier, Saudia offers unmatched opportunities for collaboration in travel and tourism.

Potential Partnerships:

• Airline and travel package bundling
• Marketing and joint promotion initiatives

2. Cruise Saudi

Cruise tourism is a rising segment in Saudi Arabia, and Cruise Saudi is the leading entity responsible for cruise development.

Potential Partnerships:

• Co-developing cruise experiences
• Exclusive port agreements for cruise docking

3. Red Sea Global

Red Sea Global is leading the development of luxury tourism along the Red Sea coast, including islands, resorts, and eco-friendly accommodations.

Potential Partnerships:

• Development of luxury resorts and hotels
• Eco-tourism project collaborations

4. Royal Commission for AlUla (RCU)

The Royal Commission for AlUla (RCU) manages and develops the ancient heritage site of AlUla.

Potential Partnerships:

• Tourism development within AlUla's cultural heritage sites
• Hosting of festivals, exhibitions, and cultural events

5. Qiddiya Investment Company

Qiddiya is developing the world's largest entertainment and leisure destination, offering unique collaboration opportunities.

Potential Partnerships:

• Development of leisure, sports, and adventure tourism experiences
• Collaboration in operating high-profile attractions and rides

6. Local Chambers of Commerce

Local chambers of commerce support networking, regulatory guidance, and insights into regional market opportunities.

Potential Partnerships:

• Networking opportunities to connect with local suppliers and operators
• Access to exclusive industry events and forums

Expanding a tourism business in Saudi Arabia requires a strategic approach. Success depends on navigating the regulatory landscape and forming partnerships that support long-term growth. From engaging with government authorities like the Ministry of Tourism (MoT) and MISA to partnering with industry giants like Saudi Arabian Airlines and Red Sea Global, every step of the journey requires alignment with Saudi's ambitious Vision 2030 goals.

By working with the right authorities and building key partnerships, your business can secure a position in one of the world's fastest-growing tourism markets.

Looking to establish or grow a tourism business in Saudi Arabia?

AstroLabs can support your entry with guidance on licensing, business setup, and strategic partnerships. Visit AstroLabs Business Setup in Saudi to explore how we can help you succeed in Saudi’s tourism sector.